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History of the Roger de Flor Hotel by Seleqtta
History and Hidden Corners
A Mediterranean hotel with its own unique character. The Hotel Roger de Flor by Seleqtta began as a stately Catalan villa, located in one of Lloret de Mar's most privileged spots: a high hill overlooking the Mediterranean. Its classic architecture, gardens, and serene surroundings made it a seaside retreat from the very beginning.
Throughout its history, this building has been part of the emotional and heritage landscape of the Costa Brava, evolving from a holiday home to a charming hotel and, finally, to a superior 4-star establishment that keeps the spirit of the original house alive.
![Image 1]()
The village that now houses the Hotel Roger de Flor was transformed with the arrival of tourism in the mid-20th century. Its prime location, elegant architecture, and surrounding natural beauty made it an ideal place to become a hotel.
The adaptation process respected the essence of the property: the gardens, the main structure, the open spaces, and the direct connection with the Mediterranean landscape were all preserved. The house was transformed into an establishment designed for travelers seeking rest, authenticity, and a distinctive visual identity.
Over the decades, the hotel expanded its spaces and improved its services, always maintaining its historical character.
![Image 1]()
![Image 1]()
Privileged views
The hotel is located just a few meters from the sea, perched on a natural promontory that offers panoramic views from rooms, terraces, and common areas. This constant connection with the horizon is one of the defining elements of its identity.
![Image 1]()
![Image 1]()
Historic gardens
The gardens and pathways surrounding the building maintain the villa's original character. These landscaped spaces offer tranquility, privacy, and an ideal setting for strolling or relaxing.
![Image 1]()
Interior design with character
The rooms and lounges combine classic elements with modern amenities, creating a balanced aesthetic between the past and the present.
![Image 1]()
![Image 1]()
Today, the Hotel Roger de Flor by Seleqtta retains its essence as a Mediterranean palace while offering modern amenities such as an outdoor pool overlooking the sea, Mediterranean cuisine, renovated suites, and spaces for events and celebrations.
Its original architecture, its gardens, its history and its relationship with the sea position it as one of the hotels with the most personality in Lloret de Mar.
![Image 1]()
The Hotel Roger de Flor is an example of how a stately home can adapt to the passage of time without losing its essence. Its history is present in every corner: in its terraces, its views, its pathways, and the tranquil atmosphere that characterizes it.
For those who visit it, it is not just a hotel: it is a historic space that has accompanied generations and continues to be a refuge facing the Mediterranean.
Throughout its history, this building has been part of the emotional and heritage landscape of the Costa Brava, evolving from a holiday home to a charming hotel and, finally, to a superior 4-star establishment that keeps the spirit of the original house alive.
From stately home to hotel with identity
The village that now houses the Hotel Roger de Flor was transformed with the arrival of tourism in the mid-20th century. Its prime location, elegant architecture, and surrounding natural beauty made it an ideal place to become a hotel.
The adaptation process respected the essence of the property: the gardens, the main structure, the open spaces, and the direct connection with the Mediterranean landscape were all preserved. The house was transformed into an establishment designed for travelers seeking rest, authenticity, and a distinctive visual identity.
Over the decades, the hotel expanded its spaces and improved its services, always maintaining its historical character.
A unique setting: architecture, gardens and sea
Privileged views
The hotel is located just a few meters from the sea, perched on a natural promontory that offers panoramic views from rooms, terraces, and common areas. This constant connection with the horizon is one of the defining elements of its identity.
Historic gardens
The gardens and pathways surrounding the building maintain the villa's original character. These landscaped spaces offer tranquility, privacy, and an ideal setting for strolling or relaxing.
Interior design with character
The rooms and lounges combine classic elements with modern amenities, creating a balanced aesthetic between the past and the present.
A hotel that continues to evolve
Today, the Hotel Roger de Flor by Seleqtta retains its essence as a Mediterranean palace while offering modern amenities such as an outdoor pool overlooking the sea, Mediterranean cuisine, renovated suites, and spaces for events and celebrations.
Its original architecture, its gardens, its history and its relationship with the sea position it as one of the hotels with the most personality in Lloret de Mar.
A legacy that lives on
The Hotel Roger de Flor is an example of how a stately home can adapt to the passage of time without losing its essence. Its history is present in every corner: in its terraces, its views, its pathways, and the tranquil atmosphere that characterizes it.
For those who visit it, it is not just a hotel: it is a historic space that has accompanied generations and continues to be a refuge facing the Mediterranean.
